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Marathon Rent a Car started in 1974 with four locations in Florida, pioneering the concept of Unlimited Free Mileage. Immediately carving its niche in the leisure car rental industry, Marathon focused its mission on providing a fun, low-cost, high-value rental experience to family and leisure travelers.
Marathon quickly became one of the country's largest vacation rental providers with programs to accommodate and encourage leisure travel. To facilitate the increase in leisure travelers, Marathon constructed state-of-the art rental plazas geared to serve hundreds of customers per hour in a modern, ultra-spacious environment. The first rental plaza opened in Tampa, Fla., in 1982, with more following in other major leisure destinations including Orlando, Fla., home of the world's largest rental facility. In 1985, Marathon introduced a new customized rental agreement the size of an airline ticket, and Instant Marathon, a program that stored a traveler's individual rental information for instant reference.
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